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2023
1st instacar Hackathon
Our first hackathon — product, marketing, and tech in one room for a day, building LeaseAi, an AI-driven chatbot, with a 'less is more' design philosophy.
Prophet Forecasting
A step-by-step walk through forecasting and anomaly detection with Prophet in a Colab notebook — from data format to fitting a model to reading the components.
Be the Problem Solver in the Room
Two reminders I hold close in stressful cross-functional meetings, carried over from my marketing days: be prepared, and be the problem solver in the room.
Velocity over Everything
Notes on Geoff Charles (VP Product at Ramp) on team velocity and single-threaded teams — and why we're taking a calculated bet on a similar structure at instacar.
Slack Ruined by New UI
Slack's redesign 'built for focus' — from a user's chair, merged workspaces and gradient colors feel weird, and I didn't know I needed any of it.
I Hired My First PM
The Ledger Assessment Method: ask candidates to rebuild the core of a product you already use, and watch how they think about product entities — not the tech.
Geekbot is a Silent Hero
Swapping the early-morning standup for an async, text-based check-in via Geekbot — keeping the benefits of the daily standup while ditching the downsides.
Ancient Greeks and UX
UX might look like a product of the digital age, but the ancient Greeks were doing it — in architecture, ergonomic tool design, and the Socratic method.
Product Capitalization Sucks
My first product capitalization process — the mistakes to avoid, the rule of thumb, and why (despite everything) it's a valuable exercise for resource allocation.
TIL: Aim, Assemble, Achieve
The AAA framework Shopify's product team uses to clarify responsibilities on projects — separating the person who aims from the ones who assemble and achieve.
TIL: ChatGPT is Getting Worse!
A Stanford/Berkeley paper evaluating the March vs. June 2023 versions of ChatGPT across four tasks — and finding its behavior drifts a lot over time.
Outwork Everyone
Outworking isn't about competition or long hours — it's the discipline of outworking your past self, tied to deep work and consistency.
The Reset
Swapping the office view for a beach on Amorgos. A reset isn't a vacation — it's a mindful choice to step away, recharge, and come back with a new perspective.
2024
BoldieBot Daily Script
A small Python script that pushes daily GA4 metrics into Slack for non-analytical teams — so company performance shows up without anyone opening an analytics tool.
CarBoldie Game
Building a simple 8-bit browser game around our company mascot with Claude as a patient coding teacher — canvas, collision detection, power-ups, and every mistake along the way.
Feeling the Disconnect?
When you're moving fast on a million things at once, ownership slips. Some thoughts on why the disconnect happens on a team — and how to close it.
The Art of Fast Delivery
A talk co-presented at Product Tank Athens on the mechanics and philosophy behind instacar's culture of velocity — empowerment, meetings, strategy over OKRs, and doing over planning.
A Smooth Release
How instacar shipped 12- and 24-month leasing plans: from customer signal to design to a cross-team launch — and why a smooth release is a compound-effect story.
Internal Resistance
How instafleet went from a tool various departments were skeptical of to one they rely on — by involving people early, through Ticket Master and co-speccing features.
Embracing Second-Level Thinking
Laurence Endersen's second-level thinking — probing past the obvious first answer — and why it's invaluable in product management.
How Many Weeks Do You Have Left?
A four-line Python program that quantifies your life in weeks — and a small nudge, from product management's forward-looking world, to be present.
2025
instacar Featured by Microsoft Clarity
instacar made it into an official Microsoft Clarity case study — an unexpected result of writing up how the team uses behavioral analytics.
I built Consumed, a chrome extension
A lazy-afternoon side project built with Cursor: a Chrome extension that turns prices on Greek e-commerce sites into hours of your life.
Don't Sleep on Microsoft Clarity
After three years using Microsoft Clarity for instacar's product optimization: how behavioral evidence turns 'what happened' analytics into 'why it happened' product decisions.
Building a Pokémon Tracker
Shipping a match-tracking app for Pokémon TCG Pocket in about 4 hours with Lovable — where AI tooling flew, where I still had to think like an engineer.
How I Learn New Things
A practical research stack: one precise prompt, run across multiple LLMs, consolidated in NotebookLM and a mind map — built to resist single-source bias.
Yearly Recap 2024
A visual recap of everything we shipped at instacar in 2024 — making leasing easier, more flexible, and more user-friendly.
2026
LLM Wiki Framework with Claude Code
Using Claude Code as a long-term knowledge manager: an Obsidian wiki that Claude maintains from raw source documents, plus the ticket, design, and meeting workflows built on top.
BoxNow x instacar
Shipping car key delivery through BoxNow lockers at instacar — a self-service pickup flow that touched the app, our internal fleet tooling, and external webhooks.